![]() It’s a myth that platforms like Instagram and Facebook are for the English-speaking audience in bigger cities, says Manish Chopra, director and head of partnerships, Facebook, India, which acquired Instagram in 2012.Īccording to Statista, Hindi-with over 528 million native speakers-is the most-spoken language across Indian homes, and YouTube has seen a staggering growth in its vernacular language content. Currently, about 60 percent of its influencer base comprises regional content creators. The company, with over 14 million influencers on the platform, including about 2.8 million from India, has been witnessing a rise in influencers from tier 2 and 3 cities, and from remote parts of the country. All these factors combined have led to a phenomenal growth in the popularity of regional content creators,” says Apaksh Gupta, founder and CEO of One Impression, an influencer marketing platform. “In fact, brands have also pumped in more money lately for regional creators to reach their target groups. Culture of creativity helps stars take risks: Anjali Menon ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |